My aims on this project are to:

Tell the story of the cafe in a friendly and inviting way, emphasising its roots as a family-run passion project
Establish Biscuit and Brew as trusted tea experts by exploring the history and craft of loose leaf tea in blogs and articles
Drive retail sales by writing engaging promotional emails and newsletters

Projects

Our Story Page

I wrote a detailed biography about how the cafe got started and what customers can look forward to when they visit.

I wrote a simple guide to caffeine for tea drinkers designed to boost the website’s SEO and build trust in the brand.

I wrote a long-form blog about one of Biscuit and Brew’s signature products and concepts: music-inspired tea.

I’ve written promotional emails to kickstart the retail side of the business and keep customers updated on new products.