As part of my Level 4 Diploma in copywriting, I learned to write:

  • SEO articles

  • Web content

  • Press releases

  • Marketing emails

  • Direct mail campaigns

  • Social media content

  • Blog posts

  • Press ads

  • Pay-per-click ads

  • Newsletters

  • Leaflets and brochures

  • Thought leadership articles

Below are some samples of the work I completed for the course.

Projects

I wrote this example of a press ad for
Battersea Animal Shelter.

I wrote this article for an international removals company designed to improve the website’s position in Google search engine results.
Key search phrases are highlighted in red.

I wrote this ad for a VW Golf to
demonstrate research my research and copy skills.

I wrote this press release promoting the opening of a local restaurant.

I wrote this advertising letter for a pet food company.

I wrote this marketing email advertising a sustainability event for a commercial plumbing and heating company.